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UK Bid Writing Experts

As a bid writing consultancy, we have over 75% win rate and strongly believe our role is not simply to 'write' or to respond to tenders but to support our clients to win contracts. We specialise in helping our clients win tenders in the public sector; for central and local government, education, housing, council, NHS and blue light services.

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Bid Writing Services

We partner with our clients to provide consistent and reliable bid writing services delivered by our in-house Bid Team.

Our core clients are small and medium sized businesses who require consistent and professional bid writing services. We also pride ourselves on customer service, ensuring our clients are looked after from the initial call, through to contract award, including post submission activities such as ensuring lessons are learned and analysing feedback. Ensuring each bid we write for you is better every time, while reducing your tendering workload.

Our bid writing services include:

  • Providing outsourced bid writing
  • Bid reviews
  • Bid writing courses
  • Tender portal management
  • Tender writing services
  • Bid administration
  • Bid research
  • Bid strategy

Take a look at our bid writing services section, which provides further details and testimonials, as well as a hub of information on bid and tender writing.

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Bid Writing with a wealth of experience

At Thornton & Lowe we are proud to have a wealth of experience working in all the main industry sectors from construction right through to healthcare. Our directly employed team of professional bid writers work closely with you throughout the tender process, ensuring we maximise your chances of success.

We directly employ (PAYE) a team of nearly 40 staff, which means our clients know we will be there for them. You work with the same bid writer and supporting team on each tender, which allows our knowledge of your business to grow quickly. We become part of your team!

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Some of the industries we work with

Bid Review Service

For businesses who have some in-house bid writing capacity, they may choose to produce a draft tender response themselves. They share this with us and request we 'review' the bid, providing guidance and suggestions on how to improve the quality scores and ensure compliance. Or they may ask we review the response and make improvements, returning an updated and improved response, ready to be submitted. If you have completed and require a bid writing expert's external view point, share your draft and we will provide a fixed fee quote.


Read, Review and Comment:

This is a lighter touch review where we look at compliance, response structure, unique selling points and added value. We review the draft documents and provide comments and guidance on how our clients can improve their proposal or tender response. We provide feedback in the comments function within Microsoft word, alongside a brief report of key recommendations. During a video call (teams / zoom) we then take your team through the key changes and provide a rationale for our suggestions. This can also acts as brief bid writing training or refresher session for your team.


Review and Improve:

This requires more time, as we take your draft as our starting point. Taking ownership and managing the bid to completion. We collect further information, complete research, check for any updated clarification questions via the portal, and re-write and develop the quality responses, and supporting evidence.


Strategy, Review and Improve:

This is the same as the ‘review and improve’ above, but with the addition of our involvement at the start of the process. We agree with you the storyboard, structures and win themes of the bid prior to the development of the draft. This means when we get sent the draft (which will be closer to the deadline) there should be less development work required, as we are working from an agreed starting point.

Experts in bid writing

What is Bid Writing?
How can outsourcing bid writing help my business?
Bid Success Programme (BSP) - Contracted Bid Services
Bid Writing Guide Ultimate Guide
Construction Bid Writing Support
Health & Social Care Bid Writing
Facilities Management Bid Writing
Professional Services Bid Writing
Bid Writing Consultancy FAQs

The National Careers Service defines a Bid Writer’s role as preparing ‘documents used to pitch for contracts to provide services, or to apply for project funding’.

We see Bid Writing as a key role within the sales and marketing function for any business involved in formal tenders or contract opportunities. Due to the procurement rules of the Public Sector, many Bid Writers as often tasked with responding to purely these detailed and often lengthy Government tender opportunities.

For some organisations, a Bid Writer sits within a larger Bid Team, which may also include Bid Coordinators, Senior Bid Writers, Bid Managers, Work Winning Managers, Capture Managers and Bid Directors. However, for some and often smaller businesses, the bid writing and management of the tender response process belongs to the Senior Management Team or is dispersed across regional sales staff.

Bid Writing is a key skill in an emerging market due to the increasing requirements for value for money, accountability and transparency in the Public Sector. This more formal approach to engaging with suppliers is also becoming more frequent within larger private sector organisations, further increasing the demand for a talented Bid Writers or the need for external bid support consultancy or outsourced bid writing.

We have been offering outsourced Bid Writing and Bid Management Solutions since 2009. Ensuring our SME clients have access to a consistent, high performing and reliable Bid Team, but on an adhoc basis. For those clients who have an in-house Bid Team we are often asked to provide training to improve their performance and win rates.

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Outsourcing your bid writing to tendering experts can help your business and team:

  • Win more tenders. As professional bid writers we work on hundreds of tenders each year. We have completed thousands of successful bids and received feedback from the buyer nearly each time! Over the last 15 years, this means across every 'buyer type' we know what is important to them and what is required to maximise quality scores
  • Save time. Our bid writing processes ensure we minimise the disruption to your already busy team. We will of course need to understand your solution and collect key facts, figures and your approach, but we do so efficiently. We have worked with the same clients for many years, which means over time we can produce far more, with less from you
  • Find all key tender opportunities and frameworks. Via our search and selection service, we not only make sure you do not miss any key opportunities in your sector, but we also advice on which tenders are likely to be a 'better-fit' for your business. This increases win rates and your bidding return on investment.

And we offer an excellent bid writing service! Don't take our word for it - take a look at our case studies, testimonials and external reviews.

Our Bid Success Programme (BSP) was developed 8 years ago as a solution to the common challenges of using outsourced or freelance bid writing services.

BSP clients or our Bid Partners have over 15% higher win rate, when compared to ‘adhoc’ clients.

As a contracted customer, we become your Bid Team, which means we can move away from purely fire-fighting when a live tender arrives. We can plan, develop a pipeline, improve systems, monitor your return on investment, and have time to really understand and get ‘under the skin’ of your business.

We provide a single point of contact, supported by a consistent team, ensuring high quality and consistent responses, continuous improvement and continuity for your bids.

We can also monitor tenders for you, provide bid administration support and guide your sales and marketing efforts, prior to a live tender, to maximise your win rates.

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Our Bid Writing Guide Ultimate Guide is extensive! Bid writing tips, procurement, bid evaluation and the tender process. Helping organisations improving their bid writing skills to win more tenders!

The construction industry has a longer history than most in bid writing and tendering. Get construction bid support or view live construction frameworks.

Health & social frameworks are critical tools for many home care and domiciliary care agencies across the UK. At Thornton & Lowe we have been successfully working across the healthcare sector since 2009!

Maintenance, install and repair tenders are increasingly competitive. If you are looking to save time when bidding for facilities management tenders and increase your win rates - contact us today.

Buyer expectations for professional services tenders are high. Frameworks are crucial for success, ensuring you can maximise the benefits of your relationships, provided that you have bid writing capacity.

As a bid writing consultancy we have worked with hundreds of clients to help them win tenders. See our bid writing frequently asked questions (FAQs) and our tendering Q&A, which focused on advice for bidders involved in public sector procurement.

Speak to one of our bid writing experts!

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