How can I win a marketing tender?
In a highly competitive market, it can be difficult to stand out and ensure the buyer clearly understands the benefits your services and business can provide. In our experience, we have generally found the following helps to secure marketing contracts:
- Evidence a clear understanding of the client's requirements, this is often forgotten about. They will want to ensure you are completely clear about the scope of works and what they are trying to achieve, then move onto explain how your services can benefit the client and meet their objectives.
- Discuss and show how you will communicate and work together throughout the project, particularly key timescales and what you will need from the buyer in order to keep the project moving forward.
- You should agree and evidence how you will report and measure the success of the work. Perhaps this involves KPI's or SLA's.
- Provide case studies and testimonials to evidence the work your business has delivered previously, even if this is slightly outside of their remit you should discuss transferable skills.
- Social value is increasingly important across all public sector tenders, including marketing tenders, therefore you should highlight how you will leave a lasting positive effect by delivering the contract. This includes; energy efficiencies and reducing waste, creating jobs, apprenticeships and improving skills, supply chain partnerships and the local economy.Get bid support