Talk to us 01204 238 046

Recruitment Tenders: Bid Writing Training for Winning Bids

Written by Thornton & Lowe


Feb 27, 2024

Understanding Recruitment Tenders

Recruitment tenders are a vital aspect of the public sector procurement process. These tenders allow recruitment agencies to compete for contracts to provide staffing solutions to government organisations and public sector bodies. Understanding the nuances of recruitment tenders is crucial for success in this highly competitive field.

A recruitment tender is a formal invitation for recruitment agencies to submit a bid detailing their capabilities, expertise, and proposed approach to fulfilling the staffing requirements of the organisation issuing the tender. These tenders typically outline the specific roles, qualifications, and experience required for the positions to be filled. As a recruitment agency, it is essential to thoroughly understand the tender documents and the organisation's needs before crafting a compelling bid.

These factors are featured in our bid training courses available here!

The Importance of Bid Writing for Recruitment Tenders

Bid writing plays a pivotal role in the recruitment tender process. It is the art of effectively communicating your agency's strengths, experience, and unique selling points to the procurement team. A well-written bid can significantly increase your chances of winning recruitment contracts and securing lucrative business opportunities.

To write a winning bid for recruitment tenders, it is essential to showcase your expertise in the specific sector or industry relevant to the tender. Highlighting your success stories, previous experience, and client testimonials can build credibility and demonstrate your ability to meet the organisation's requirements. Tailoring your bid to address the specific needs outlined in the tender documents is crucial for success.

Key Elements of a Winning Bid for Recruitment Contracts

Crafting a winning bid for recruitment contracts requires careful attention to key elements that can set your bid apart from the competition. Here are some essential elements to consider:

  1. Understanding the Client: Take the time to research and understand the client's organisation, its values, and its strategic objectives. Tailor your bid to align with their goals, showcasing how your agency can contribute to their success.
  2. Demonstrating Expertise: Highlight your experience and success in recruiting for similar roles or industries. Provide concrete examples of how you have successfully fulfilled similar staffing requirements in the past.
  3. Outlining a Comprehensive Approach: Clearly articulate your strategy for sourcing, screening, and selecting candidates. Detail your recruitment processes, including any innovative techniques or technologies you use to identify and attract top talent.
  4. Emphasising Quality and Compliance: Highlight your commitment to quality and compliance. Discuss your processes for ensuring candidates meet the required qualifications, background checks, and any other compliance measures necessary for the specific roles.
  5. Competitive Pricing: While price should not be the sole focus of your bid, offering competitive pricing demonstrates value for money. Clearly outline your fee structure, any additional costs, and any discounts or incentives your agency can provide.

Researching and Identifying Suitable Recruitment Tenders

To maximise your chances of winning recruitment tenders, it is vital to identify and target suitable opportunities. Conducting thorough research to identify relevant tenders will enable you to focus your resources and efforts effectively. Here are some steps to consider when researching and identifying suitable recruitment tenders:

  1. Use Tender Portals: Many government organisations and public sector bodies use tender portals to publish their procurement opportunities. These portals provide a centralised platform where you can access and review open tenders. Subscribe to relevant portals and set up alerts to receive notifications for new tenders in your area of expertise.
  2. Build Relationships: Establishing relationships with key decision-makers and procurement officers within target organisations can provide valuable insights into upcoming tenders. Attend industry events, network, and engage in meaningful conversations to build your network of contacts.
  3. Stay Informed: Keep abreast of industry news, policy changes, and government initiatives that may create new staffing requirements. This knowledge will enable you to proactively identify potential recruitment tenders before they are officially published.

Developing a Bid Writing Strategy

A well-defined bid writing strategy is essential to effectively manage the tendering process and increase your chances of success. Developing a clear strategy will streamline your efforts, ensure consistency in your bid submissions, and maximise your chances of winning recruitment contracts. Here are some key steps to consider when developing your bid writing strategy:

  1. Establish Clear Objectives: Define what you aim to achieve through your bid writing efforts. Set specific, measurable, achievable, relevant, and time-bound (SMART) objectives that align with your agency's overall business goals.
  2. Allocate Resources: Determine the resources needed to develop and submit high-quality bids. This includes allocating dedicated staff, budget, and time for bid writing activities.
  3. Create a Bid Library: Develop a comprehensive library of reusable bid content, including case studies, testimonials, and standard responses to common tender requirements. This library will save time and effort in future bids and ensure consistency across your submissions.
  4. Define Roles and Responsibilities: Clearly assign roles and responsibilities within your bid writing team. Establish a clear process for reviewing, editing, and finalising bids to ensure quality and accuracy.
  5. Continuous Improvement: Regularly review and evaluate your bid writing process to identify areas for improvement. Solicit feedback from unsuccessful bids to learn from your mistakes and refine your approach.

Writing a Compelling Bid for Recruitment Tenders

Writing a compelling bid for recruitment tenders requires a combination of persuasive writing skills and a deep understanding of the tender requirements. Here are some tips to help you craft a winning bid:

  1. Start Strong: Begin your bid with a powerful introduction that grabs the reader's attention. Clearly state your value proposition and how it aligns with the organisation's needs.
  2. Address the Evaluation Criteria: Carefully review the tender documents to understand the evaluation criteria. Structure your bid to address each element and question, providing evidence and examples to support your claims.
  3. Use Clear and Concise Language: Write in a clear and simple manner, avoiding jargon or technical terms that may confuse the reader. Use bullet points and subheadings to enhance readability and make key points stand out.
  4. Demonstrate Added Value: Showcase any unique selling points or added value you can bring to the organisation. This could include innovative recruitment techniques, access to a vast talent pool, or additional services such as onboarding and training.
  5. Proofread and Edit: Ensure your bid is free from spelling and grammatical errors. Proofread carefully, and consider having a second person review your bid for clarity and coherence.

Tips for Standing Out in the Bid Evaluation Process

The bid evaluation process is a critical stage in winning recruitment tenders. To stand out from the competition, consider the following tips:

  1. Highlight Differentiators: Clearly articulate what sets you apart from other bidders. Emphasise your unique strengths, expertise, and success stories to demonstrate why you are the best choice.
  2. Focus on Value: While price is a factor, emphasise the value you can bring to the organisation. Highlight the long-term benefits, cost savings, and quality of service your agency can provide.
  3. Be Responsive and Professional: Respond promptly to any clarifications or additional information requested by the procurement team. Maintain professionalism throughout the process, promptly addressing any concerns or queries raised by the evaluation panel.
  4. Follow Instructions: Ensure you adhere to the submission guidelines and formatting requirements outlined in the tender documents. Failure to follow instructions may result in disqualification.
  5. Engage in Dialogue: If permitted, engage in dialogue with the procurement team to clarify any points or seek additional information. This demonstrates your commitment to understanding and meeting the organisation's needs.

The Benefits of Bid Writing Training for Winning Public Sector Contracts

Investing in bid writing training can provide numerous benefits for recruitment agencies looking to win public sector contracts. Here are some key advantages:

  1. Enhanced Skills: Bid writing training equips your team with the skills and knowledge needed to write persuasive and compelling bids. This training enhances your agency's ability to communicate your value proposition effectively.
  2. Increased Confidence: Training provides your team with the confidence to tackle complex tender documents and respond to challenging evaluation criteria. This confidence shines through in your bid submissions, increasing your chances of success.
  3. Improved Success Rate: Bid writing training helps you understand the best practices and strategies for winning tenders. Applying these techniques in your bid writing process can significantly improve your success rate.
  4. Access to Expertise: Bid writing training programs often include access to expert trainers and industry professionals who can provide guidance, mentorship, and valuable insights into the tendering process.
  5. Networking Opportunities: Training programs often bring together professionals from various industries and sectors. This provides an excellent opportunity to network, exchange ideas, and potentially collaborate on future bids.


Mastering the art of recruitment tenders and bid writing is crucial for securing lucrative public sector contracts. By understanding the intricacies of recruitment tenders, developing a strategic bid writing approach, and investing in bid writing training, your agency can significantly increase its chances of success. Remember to research and identify suitable tenders, craft compelling bids, and continuously improve your bid writing process. Book our bid writing training or contact us for bid writing support to enhance your agency's success in winning recruitment tenders.


A really engaging, interactive and useful training session. A good mix of listening/discussing and exercises. Would recommend if you're not feeling confident on bid writing and want some great tips to help in the future.

Emily Allen, Head of Operations, RE:Find

After attending the 2-day masterclass in January our company's approach to the entire bid-process has been transformed. I would highly recommend the course, Charles is an excellent trainer and really breaks things down into plain English. The course would suit a variety of professionals, whether beginning their bid journey or a seasoned writer, there will definitely be knowledge to gain from attending.

Jess Whittall, Services Administrator, Spinwell Global

I did a Bid Training Course with Charles Grosstephan recently and it was very insightful, allowing me to reflect on how I write and how my style should change in order to be most successful when submitting bids in the future. Charles was very personable and the general learning environment was very comfortable which allowed us to feel at ease/relaxed whilst learning key information, rather than it feeling like we were in a strict classroom. I highly recommend it to anyone who wants to finely tune their bid writing skills!

Kayleigh Berry, Research and Content Writer, The Graduate Project

Speak to an expert!

Contact us

Related articles...

Made by Statuo