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10 Ways to Improve Tender Response Scores

Written by Thornton & Lowe


Jan 12, 2024

Responding to tenders is a critical aspect of business development, and the success of your bids often hinges on the score your responses receive. In the competitive landscape of procurement, understanding how tender responses are scored and, more importantly, how to improve those scores is key to securing lucrative contracts.

This blog explores the intricacies of tender response scoring and provides practical insights into enhancing your chances of success.

How are tender responses scored?

Evaluation processes vary, but they commonly involve a scoring system that assesses responses against predefined criteria. These criteria can include factors like compliance with requirements, pricing competitiveness, technical capabilities and past performance. Understanding the scoring framework is crucial for tailoring your responses effectively.

Scoring systems when tendering

Tender responses are typically scored using a point-based system, where each criterion carries a specific weight. For instance, quality questions might account for 30% of the total score, while pricing could contribute 40%.

The scoring system ensures a holistic evaluation that reflects the buyer's priorities. Familiarising yourself with the weightings and priorities outlined in the tender documentation is the first step toward a strategic response.

To help tailor your bid to the buyer's requirements, check the scoring criteria listed within the ITT. This will give you a framework against which to write your responses and make sure that your bid is aligned to the buyer’s expectations and needs.

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How can you improve tender response scores?

  1. Provide clear and concise information: Instead of lengthy paragraphs, use bullet points to present information clearly. This ensures that evaluators can quickly identify key points and make your bid easier and more enjoyable for evaluators to score.

  2. Demonstrate understanding: Explicitly address each requirement in the tender, showcasing a comprehensive understanding of the client's needs

  3. Highlight your unique selling points: Emphasise unique selling propositions or innovations that set your company and service apart from competitors

  4. Create evidence-based responses: Support claims with tangible evidence, such as case studies, testimonials, or relevant project experience

  5. Take a collaborative approach: Showcase your team's collaboration and highlight partnerships with other industry leaders to strengthen your bid

  6. Strategic pricing: Offer a transparent and competitive pricing structure that aligns with the client's budget and expectations. We've produced a pricing blog here

  7. Evidence your quality assurance process: Outline robust quality control procedures to instil confidence in your ability to deliver a high-quality product or service

  8. Be responsive to feedback: If applicable, reference feedback or lessons learned from previous tenders to demonstrate a commitment to continuous improvement

  9. Emphasise your corporate responsibility: Incorporate eco-friendly practices or sustainable solutions to align with increasing client emphasis on environmental responsibility, for example through carbon reduction planning

  10. Professional presentation and bid design: Ensure your tender response is well-formatted, free of errors, and visually appealing, reinforcing a commitment to professionalism

If you're looking for help with writing your next bid, please contact us using the form below! An overview of our services (and bid writing consultancy services as a whole) can be found here

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