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10 Ways to Improve Tender Response Scores

Written by Thornton & Lowe

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Jan 12, 2024

10 Ways to Improve Tender Response Scores

Responding to tenders is a critical aspect of business development, and the success of your bids often hinges on the score your responses receive. In the competitive landscape of procurement, understanding how tender responses are scored and, more importantly, how to improve those scores is key to securing lucrative contracts.

This blog explores the intricacies of tender response scoring and provides practical insights into enhancing your chances of success.

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How are Tender Responses Scored?

Evaluation processes vary, but they commonly involve a scoring system that assesses responses against predefined criteria. These criteria can include factors like compliance with requirements, pricing competitiveness, technical capabilities and past performance. Understanding the scoring framework is crucial for tailoring your responses effectively.

Getting good scores on your tender bids can be challenging, but a few practical steps can make a big difference.

Understand the Evaluation Criteria

First, make sure you clearly address the evaluation criteria listed in the tender documents. These might include things like technical merit, delivery timelines, and after-sales service. Tailor your responses to show exactly how your solution meets each requirement. Use real examples and case studies to back up your claims. For example, if you’re asked about past project performance, provide detailed case studies with measurable outcomes and client testimonials.

Organise Your Tender Response

A well-organised bid is easier to read and understand. Use clear headings, bullet points, and tables to lay out your information. This helps evaluators quickly find what they need and shows that you’re professional and detail-oriented. Good formatting and presentation can make a strong impression.

Know the Scoring Model

Evaluators usually score bids based on a model like this:

  • 5 (Superior): Fully meets requirements with minor acceptable errors.
  • 4 (Good): Satisfactorily meets requirements with some correctable errors.
  • 3 (Adequate): Reasonably meets requirements with errors that can be fixed.
  • 2 (Inadequate): Minimally meets requirements with several hard-to-fix errors.
  • 1 (Poor): Doesn’t meet requirements with numerous uncorrectable errors.
  • 0 (Unacceptable): Totally non-compliant.

Your response to each quality question need to scream why it meets and deserves the superior score!

By understanding the evaluation criteria and scoring model, and organising your bid clearly, you can improve your scores and increase your chances of winning. Focus on the client’s needs and show how your solution is the best fit for their project.

Scoring Systems When Tendering

Tender responses are typically scored using a point-based system, where each criterion carries a specific weight. For instance, quality questions might account for 30% of the total score, while pricing could contribute 40%.

The scoring system ensures a holistic evaluation that reflects the buyer's priorities. Familiarising yourself with the weightings and priorities outlined in the tender documentation is the first step toward a strategic response.

To help tailor your bid to the buyer's requirements, check the scoring criteria listed within the ITT. This will give you a framework against which to write your responses and make sure that your bid is aligned to the buyer’s expectations and needs.

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How to Improve Tender Response Scores

Improving your tender response scores can significantly boost your chances of winning contracts. Here are some practical tips to help you enhance your tender responses:

  1. Provide Clear and Concise Information - Use bullet points instead of lengthy paragraphs to present information. This makes it easier for evaluators to quickly identify key points and score your bid more favourably.
  2. Demonstrate Understanding - Address each requirement in the tender explicitly, showing a thorough understanding of the client's needs. This reassures evaluators that you know what is required.
  3. Highlight Unique Selling Points - Emphasise your unique selling propositions or innovations that set your company apart from competitors. Showcase what makes your services or products exceptional.
  4. Create Evidence-Based Responses - Support your claims with tangible evidence such as case studies, testimonials, or relevant project experience. This builds credibility and trust in your capabilities.
  5. Take a Collaborative Approach - Highlight your team’s collaboration and partnerships with industry leaders. This can strengthen your bid by showing you have strong alliances and a broad range of expertise.
  6. Strategic Pricing - Offer a transparent and competitive pricing structure that aligns with the client’s budget and expectations. Ensure your pricing is clear and justifiable.
  7. Evidence Quality Assurance Processes - Outline your robust quality control procedures to instil confidence in your ability to deliver high-quality products or services. This demonstrates your commitment to excellence.
  8. Be Responsive to Feedback - Reference any feedback or lessons learned from previous tenders to show your commitment to continuous improvement. This can reassure clients that you are proactive and adaptable.
  9. Emphasise Corporate Responsibility and Social Value - Incorporate eco-friendly practices or sustainable solutions in your tender response. Highlight your efforts in environmental responsibility, such as carbon reduction planning, to align with client values. Social Value is also increasingly important in tenders so it is critical you get it right!
  10. Professional Presentation and Bid Design - Ensure your tender response is well-formatted, free of errors, and visually appealing. A professional presentation reinforces your commitment to quality and attention to detail.

You may also find guidance on tender references, good and bad responses to tender questions and tender questions and answers.

For help with writing your next bid, please contact us using the form below!

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Bid Review Service to Improve Tender Response Scores

Improving your tender response scores can greatly boost your chances of winning contracts.

Across our bid writing consultancy services we will improve your tender scores. Specifically here however, we will assess how our Bid Review Service and Bid Mentor Service can help you refine your bids and achieve better results.

Our Bid Review Service starts from £450 and focuses on making your bid clear and easy to understand. We help you present information concisely, ensure compliance, added value and innovation. This ensures evaluators can quickly grasp the main points of your bid, making it more likely to score well.

We also ensure your bid demonstrates a solid understanding of the client’s needs. By addressing each requirement directly and clearly, you show evaluators that you know what’s important to them. This helps build confidence in your ability to deliver on your promises.

Our Bid Mentor Service is £650 per month and goes a step further by working closely with your team. We help you showcase your unique strengths and innovations, making your bid stand out from the competition. Additionally, we guide you in using evidence-based responses, supporting your claims with case studies, testimonials, and relevant project experience. This adds credibility to your bid and can significantly improve your scores.

We also focus on the presentation of your bid. A well-formatted, error-free, and visually appealing bid reinforces your commitment to quality and professionalism.

By using our Bid Review and Bid Mentor Services, you can improve your tender responses and increase your chances of success. Contact us today to learn more about how we can help you achieve better tender scores and win more contracts.

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