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Marketing Services Built for Procurement Success

Strengthen credibility, evidence social value, and win more tenders and frameworks - all while growing your business.

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Marketing

Improve your chances of winning public sector contracts with a cohesive strategy

Marketing your business effectively strengthens the evidence, credibility and confidence evaluators need to score you highly.

When your website, case studies, capability statements and service pages clearly demonstrate proven results, robust processes, compliant delivery and the value you bring, you reduce perceived risk and make it easier for buyers to justify selecting you.

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We make easy work of demonstrating your social value

Strong proof of social value is essential to central government procurement in the UK, and the best way to demonstrate social value is with: evidence and results, clear methodology, capability and capacity, accreditations, and carbon/net-zero content.

Thornton & Lowe have been working in UK procurement for more than 15 years: this is our bag! Our marketing team understands the ins and outs of winning public sector contracts. So, when you work with us you don't just get a team of creatives to grow your digital presence, you get a team of experts who understand how to achieve your wider ambitions.

Additionally, our expert bid management team help companies develop social value strategies that meet and exceed the expectations of stakeholders in their bid submissions.

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Why Thornton & Lowe?

For 15 years, we’ve helped our clients win work through our outsourced bid team. At the same time, we’ve been quietly building a marketing engine that consistently delivers inbound leads, stronger visibility, and real growth.

We understand how buyers evaluate risk, transparency, and value — and we build marketing assets that support your tender responses.

It's this combination of public sector and marketing knowledge that fuels success for our clients.

We help brands expand their digital footprint and grow leads through a combination of strategic SEO and targeted social media activity. By optimising your website for search engines and creating valuable, keyword-rich content, we ensure you’re found by the right audience. This means your business is growing in the private sector whilst you're also building a strong case for public sector contracts.

Marketing Team

Meet the team

Hannah Saunders

Hannah is our Marketing Manager. She'll be the one who works with you from the beginning: to understand your goals and build a marketing strategy that delivers you the most from your marketing plan.

Chris Turner

Chris is our Communications and Design Manager. He'll lead the development of new digital asset designs for your website, social media, and any promotional brochures.

Andy Boardman

Andy is our Content Strategist and Copywriter. He'll work closely with Hannah and Chris to transform your brand into high-converting language. His goal is to communicate your expertise across your website and email marketing.

Melissa Woad

Melissa is our Social Media Lead. She'll work with you to create, tailor, and schedule social media content that converts.

Arrange a free audit

Client Testimonials

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"The turnaround we have had has been remarkable!"

"The turnaround we have had has been remarkable. I could not recommend them more. The quality of leads we have come through is very high. T&L’s attention to detail, strong communication, and genuine care for the support they provide is incredible. A big thank you to all at T&L!" - Tree Surgery and Grounds Maintenance client

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"A 100% increase in lead generation!"

"Excellent team and services provided by Thornton & Lowe. We have seen a 100% increase in lead generation." - Nicola Fishwick, Director of Inergy Group

Saphire

"This success would not have been possible"

"This success would not have been possible without the 'can-do' attitude, skills and dedication of the whole Thornton & Lowe team." - Ralph Powell, Sapphire Utility Solutions

Our Marketing Services

Growing your digital presence

We help brands expand their digital footprint through a combination of strategic SEO and targeted social media activity. By optimising your website for search engines and creating valuable, keyword-rich content, we ensure you’re found by the right audience. Coupled with consistent, engaging content across your social media platforms, we help you build a strong online presence that reinforces your brand authority and attracts organic traffic.

We can also build you a brand new website.

Generate leads across multiple channels

Our multi-channel approach to lead generation combines precision and reach. We run highly targeted LinkedIn outreach and email campaigns to connect with key decision-makers, while our paid social media ads are designed to drive traffic and engagement. By integrating these with your organic efforts, like SEO and blog content, we create a sustainable pipeline of leads from various sources, increasing your chances of consistent growth.

Convert leads into customers

We use content strategically to nurture prospects throughout the sales funnel. From informative blogs and case studies to persuasive email sequences and landing pages, we develop content that educates, builds trust, and moves leads closer to purchase. At the same time, we help clarify and enhance your brand’s message, ensuring it resonates with your audience and positions you as the go-to solution in your space.

Public sector sales and marketing

Public sector sales and marketing, or what we call B2G marketing, refers to the process of marketing products or services from a business to government agencies or departments. B2G marketing could involve selling goods or services directly to government agencies, bidding on government contracts, or participating in public-private partnerships. Learn more.

Book a discovery call

Our Marketing Process

Discovery & Setup

We start with a call to understand your business goals, your existing marketing efforts, and how we can maximise your budget to improve the volume of leads that your website and social media currently drive to your business.

Audit & Insight

We review your website for content quality, user-experience, and SEO. We then share our audit with you which highlights any technical issues, and some fantastic ways we can generate quick wins that strengthen your online presence. We also make recommendations for a longer term content strategy to grow your traffic.

Strategy & Planning

Together, we develop a focused plan that covers content, data, lead generation, social media management, and email campaigns.

Delivery

Once you're happy with our recommendations, our team gets working. We put the strategy in place with clear goals and report to you via comprehensive monthly reports and monthly meetings. We continuously re-evaluate the strategy for the best opportunities.

FAQs

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Branding Packages

Our branding packages are designed to help you uncover, shape, and showcase your company identity - so you can attract the right business opportunities with confidence.

Whether you're trying to build authority in your industry, strengthen your company brochures for tender submissions, or looking to refresh your social media. We help you define your story, refine your message, and create a cohesive online presence that speaks volumes. Let’s build a brand that’s not just polished - but powerful!

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