The London Borough of Camden has published a new tender for its Supporting People at Home: Ongoing Care and Reablement framework. The opportunity is valued at £225,502,630 including VAT, with a potential term of 7 years, and is split across 2 lots and 8 sub-lots. For providers delivering care at home, domiciliary care or reablement services, this is a substantial local authority opportunity in a high-profile London borough.
The framework covers two connected service areas. Lot 1 is for ongoing care and is divided into five sub-lots. Lot 2 is for reablement and is divided into three sub-lots. Camden’s notice explains that the model is intended to support residents to maintain health and wellbeing, reduce avoidable hospital or residential admissions, provide ongoing assistance with daily living, and deliver intensive short-term support after hospitalisation or treatment.
If you are considering whether to bid, Thornton & Lowe can help you assess framework fit, review the lot structure and decide where your organisation is most likely to compete strongly. Contact us to discuss the opportunity.
Framework structure at a glance
This procurement is designed around two related service models: long-term support in the home, and short-term reablement designed to help people regain confidence and independence. That structure creates opportunities for providers with different delivery models, geographic strengths and workforce profiles.
- Lot 1: Ongoing Care - 5 sub-lots
- Lot 2: Reablement - 3 sub-lots
For some providers, the strongest route in may be a focused bid for the area that best matches current service delivery. For others, there may be scope to compete across more than one sub-lot where operational coverage, staffing and mobilisation plans are already in place.
Why this opportunity matters
Camden is procuring more than a standard homecare contract. The framework sits within a wider rethink of care and support at home, with a clear emphasis on prevention, independence and services that respond to changing resident needs. That means bidders should expect the council to look closely at how providers deliver outcomes, manage transitions from hospital, support independence and work within a community-based model.
For providers with strong local authority experience, credible mobilisation plans and evidence of person-centred delivery, this could be an important framework to target.
What suppliers should focus on before bidding
Before committing bid resource, providers should review the tender documents carefully and test their fit against the relevant lot or sub-lot. In practice, that means looking beyond the contract value and asking whether your service model genuinely aligns with Camden’s expectations.
- Lot fit - target the sub-lots that match your operational footprint, workforce and service model.
- Local authority outcomes - show how your service supports independence, wellbeing and reduced escalation of need.
- Workforce strength - evidence recruitment, retention, training and continuity of care.
- Mobilisation and resilience - explain how you would deliver consistently over a long-term agreement.
- Local understanding - demonstrate how you would respond to Camden’s communities, pathways and partnership environment.
Quick facts
- Buyer: London Borough of Camden
- Opportunity: Supporting People at Home: Ongoing Care and Reablement
- Value: £225,502,630 including VAT
- Term: 7 years
- Structure: 2 lots, 8 sub-lots
- Deadline: 5 May 2026
- Route to market: Find a Tender Service
View the official Find a Tender notice for the latest procurement details.
How to strengthen your bid
A strong submission is likely to be specific, evidence-led and aligned to the lot you are targeting. Generic method statements are unlikely to be enough in a competitive care and support at home procurement.
- Use relevant case studies from homecare, ongoing care or reablement contracts with measurable outcomes.
- Explain your delivery model clearly, including referrals, assessments, staffing, rota management, quality assurance and escalation routes.
- Show how you support independence rather than focusing only on task-based care delivery.
- Evidence contract readiness with realistic mobilisation, governance and reporting arrangements.
- Tailor the response to Camden rather than relying on generic public sector bid content.
Given the scale of the opportunity and the number of sub-lots, competition is likely to be strong. Providers that can combine operational credibility with a clear understanding of Camden’s service aims should be better placed to score well.
Need support with your Camden framework bid?
Thornton & Lowe supports care providers with framework assessments, bid strategy, tender reviews and full bid writing support. If you are weighing up whether to bid, which lots to target or how to improve your submission, get in touch for a confidential discussion.
