Bromford Flagship Limited has published a Preliminary Market Engagement notice for its upcoming Dynamic Market for the Provision of Contractor Services. With an estimated total value of £1 billion including VAT and a potential 10-year duration, this is one of the most significant long-term contracting opportunities currently emerging in the housing and construction sector.
This notice is not a call for competition. It is an early engagement exercise intended to shape the structure, lotting and operation of the Dynamic Market before it goes live.
Who Are Bromford Flagship?
Bromford Flagship is one of the UK’s largest housing associations following the merger of Bromford and Flagship Group. The organisation owns and manages over 80,000 homes across east, central and south west England and has an ambitious development programme, planning to deliver around 2,000 new homes per year for the next 30 years.
Bromford Flagship delivers a wide range of construction, regeneration, maintenance and property projects through its group companies and subsidiaries, including:
- Bromford Housing Association Limited
- Flagship Housing Limited
- Flagship Housing Developments Limited
- Bromford Developments Limited
- Merlin Housing Society Limited
Contracts awarded through the Dynamic Market may be let by Bromford Flagship Limited or any of its group subsidiaries over the life of the arrangement.
What Is the Dynamic Market for Contractor Services?
Under the Procurement Act 2023, a Dynamic Market is a flexible procurement tool that replaces traditional DPS arrangements. It allows buyers to admit new suppliers throughout its lifetime and to run call-off competitions for specific projects as requirements arise.
Bromford Flagship intends to use this Dynamic Market as a long-term route to market for contractor services, with call-offs run using Competitive Flexible Procedures.
Scope of Works Covered by the Dynamic Market
The scope of the Dynamic Market is broad and includes, but is not limited to:
- New build housing developments, including design and build contracts
- Elements of housing developments, such as groundworks
- Existing housing regeneration projects
- Housing repairs and refurbishment works
- Other property projects, including offices
The Dynamic Market is expected to be divided into lots, potentially structured by geography and contract value, to reflect the scale and distribution of Bromford Flagship’s operations.
Current operational areas include Gloucestershire, Wiltshire, Somerset, Shropshire, Herefordshire, Staffordshire, Norfolk, Suffolk, Cambridgeshire, Essex, the West Midlands and Warwickshire, with scope to expand into additional regions over time.
Who Should Consider Engaging?
This opportunity is relevant to a wide range of contractors, including:
- Regional and national main contractors
- SME construction and refurbishment specialists
- Groundworks contractors
- Planned maintenance and regeneration providers
- Contractors with housing sector experience
The flexible nature of a Dynamic Market means it can support both large contractors and SMEs, provided they meet the selection requirements for relevant call-offs.
Market Engagement and Key Dates
Bromford Flagship is inviting feedback from the market to help shape how the Dynamic Market will operate.
Engagement Activity
- Engagement deadline: 6 January 2026
- Estimated publication of tender notice: 7 January 2026
Suppliers are invited to contribute feedback by emailing Bromford Flagship’s procurement team. Participation is voluntary and will not confer any advantage or disadvantage in future competitions.
Importantly, suppliers will be required to register on the Central Digital Platform prior to participating in the Dynamic Market.
Indicative Timeline
Stage | Estimated timing | Supplier focus |
Pre-market engagement notice published | 18 December 2025 | Initial opportunity review |
Engagement deadline | 6 January 2026 | Submit feedback to Bromford Flagship |
Dynamic Market launch | Early 2026 (expected) | Apply for admission |
Call-off competitions commence | From 2026 onwards | Bid for specific projects |
Initial market term | 1 March 2026 to 1 March 2031 | Ongoing delivery |
Possible extension | To 1 March 2036 | Continued participation |
The long duration means this Dynamic Market is likely to become a core route to work for Bromford Flagship contractors over the next decade.
Why Early Engagement Matters
Early engagement allows contractors to:
- Influence how lots are structured
- Shape selection and call-off processes
- Ensure SME access is realistic
- Prepare internal systems and compliance for admission
Because Dynamic Markets remain open, contractors that prepare early can position themselves strongly from the outset.
How Thornton & Lowe Can Support Contractors
Thornton & Lowe supports construction and housing contractors engaging with Dynamic Markets, frameworks and long-term programmes.
Dynamic Market Strategy and Readiness
We help contractors understand Dynamic Market models, assess suitability and prepare for admission and call-off competitions.
Bid Writing and Call-Off Support
Our bid writing team supports contractors with selection stage submissions and competitive call-off tenders.
SME-Focused Support
We provide proportionate support for SMEs, helping strengthen policies, evidence and delivery models without unnecessary overhead.
Tender Pipeline Monitoring
Through Tender Pipeline, contractors can track Bromford Flagship opportunities and related housing and construction procurements.
Bid Training and Capability Building
We also help organisations build long-term capability through bid writing training and mentoring.
Final Thoughts
The Bromford Flagship Dynamic Market represents a major, long-term opportunity for contractors working in housing, regeneration and construction. With a £1bn value and a potential 10-year lifespan, this is not a one-off tender but a strategic route to sustained work.
Contractors that engage early and prepare properly will be best placed to benefit once the Dynamic Market goes live.
If you are considering this opportunity and want support with engagement, Dynamic Market admission or future call-off bids, Thornton & Lowe can support you from early planning through to delivery.
Frequently Asked Questions
Is this a tender?
No. This is a pre-market engagement notice only.
What is a Dynamic Market?
A Dynamic Market is a flexible procurement tool that allows suppliers to join throughout its lifetime and compete for call-off work.
Who can award contracts?
Contracts may be awarded by Bromford Flagship Limited or its group subsidiaries.
Is the Dynamic Market suitable for SMEs?
Yes. The proposed lot structure is expected to support SME participation.
