Opportunity Summary for Framework RM6364: Media and Creative Services
Description: This framework provides market-leading services for full marketing campaigns and communications for all public sector organisations, including government departments and their agencies. Services include creative strategy, content production, media buying, media strategy, and media auditing.
Framework Value: Significant opportunity for agencies to provide comprehensive media and creative services to the public sector.
Key Framework Dates:
- Pre-market Engagement: March 2024 to August 2024
- Drafting of Procurement Documents: September 2024 to January 2025
- Publication of FTS Notice: January 2025
- Framework Award: June 2025
Requirements:
- Pass/Fail Criteria: Compliance with industry standards and the ability to provide the specified services.
- Engagement Activities: Register for pre-market engagement forums and supplier engagement events.
Action Steps:
- Client and agency engagement sessions are being held between March and August 2024.
- Register interest by emailing the media and creative services team.
- Develop case studies and evidence of previous successful projects.
- Ensure compliance with required industry standards and capabilities.
- Align internal teams with the framework’s service requirements.
- Prepare for the pre-market engagement phase by gathering necessary documents and stakeholder input.
Website for More Information: Crown Commercial Service - RM6364.
Tailored Guide for Bid Writing for CCS Creative and Media Services Tenders and Frameworks
Securing contracts within the creative sector, especially under frameworks like the CCS Media and Creative framework, requires understanding what public sector buyers prioritise.
Within media and creative, the public sector or government buyers typically focus on:
- Innovation and Creativity.
- Evidence of Technical Expertise.
- Value for Money.
- Compliance and Reliability.
Discuss this framework
Click hereDetailed Bid Preparation Steps
- Research and Buyer Insight:
- Understand the specific goals and previous projects of the public sector buyer.
- Align your proposal with their strategic objectives and brand identity.
- Highlighting Unique Value Proposition:
- Emphasise innovative approaches and past success stories. The public sector like examples from the public sector, though this is not essential.
- Demonstrate how your services provide superior value and impact. It's a competition and they can only judge you based on what you put in the bid.
- Focusing on Quality and Detail:
- Ensure a high quality bid with professional presentation.
- Provide comprehensive and detailed responses to all tender questions. If you don't fully answer the questions, there is zero chance that you will score full marks.
- Meeting Compliance Requirements:
- Clearly document compliance with all mandatory requirements. If you don't have a key requirement in place, ask a clarification question to see when you need to have it in place, or if another accreditation or policy will suffice.
- Include evidence such as case studies, client testimonials, and certifications.
Thornton & Lowe’s Bid Writing CCS Expertise
We have worked on CCS bids for nearly 15 years across 120 different frameworks, variations and updates. At Thornton & Lowe, we offer the following bid writing services when it comes to winning a place on a vital framework:
Strategic Planning - Developing a tailored bid strategy that uses your strengths and meets buyer needs.
Content Development - Creating high-quality bid content that showcases your capabilities and success.
Compliance Checks - Ensuring all requirements are met and documented accurately. With the volume of bids CCS receive, if your bid is not compliant it will fail.
Review and Editing - Enhancing your tender submission for clarity, persuasion, and professionalism.
Top Tips for Creative Tenders
- Early Engagement - Attend pre-market engagement sessions to gain insights and clarify requirements.
- Clear and Concise Communication - Avoid jargon; make your ideas accessible and understandable.
- Leverage Professional Support - Use expert bid writing services to strengthen your bid’s impact and compliance.
- Showcase your CSR, Social Value and Impact - Highlight the societal and community impact of your creative solutions, which is often a key consideration for public sector buyers.
Contact us, for further bid writing tips and guidance for winning CCS frameworks - hello@thorntonandlowe.com / 01204 238046
