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The Impact of Professional Bid Writing Consultancy on Business Success

Written by Thornton And Lowe


Oct 19, 2023

What is Bid Writing Consultancy?

As the business terrain becomes increasingly competitive, companies are constantly seeking innovative strategies to stay ahead and to look for longer term contracts which can provide additional reassurance and security. One such strategy is winning public sector contracts, which while more complex than private sector sales, have numerous benefits, such as the size and length of contracts, continued demand despite economic downturn, and a commitment to pay suppliers on time.

Public sector contracts and tenders, and the associated bidding process, can however seem alien to many contractors and suppliers. This is why many are using professional bid writing consultancy.

What do bid partners do?

An outsourced bid partner who can allow you to compete against those who may have an in-house bid team. To the uninitiated, a bid writing consultancy may seem like an unfamiliar term or be difficult to see how it works in practice, if they do not know your business. Essentially, it revolves around providing expert assistance and capacity to businesses in preparing and submitting bids for contracts, particularly within the public sector.

They get to understand your business, review and collate your current information, policies, procedures, delve into how you work, meet your team, develop case studies, bios and a bid library to ensure you can respond to tenders efficiently. They will monitor tender alerts for you, provide support with the portals for accessing documents and then project manage a live tender opportunity, interviewing your team to understand the specific solution and drafting the quality responses, mobilisation plans and the supporting documents, ready for submission, with your team focusing on the price.

What are bid writing consultants?

Bid writing consultants are seasoned professionals who understand the intricacies of the tendering processes. They possess the necessary skills to craft compelling bids that appeal to evaluators.

These professionals take the burden off your shoulders, allowing you to focus on other crucial aspects of your business. At Thornton & Lowe, we help both public sector procurement teams buy, and suppliers bid (ensuring no conflict of interest), which provides us with real value to what is required and what is important to the evaluation team.

It is important to note that a bid writing consultancy offers more than just writing a good proposal. It involves understanding your business, the contract's requirements, and positioning your bid in a way that ticks all the boxes. This is why many businesses, both large and small, are turning to bid writing consultancies as a means to secure contracts and drive business growth. This could be as a dedicated outsourced bid team or bid writer, or simply top-up capacity for your existing busy team at peak bidding times.

The Importance of Bid Writing in Business

Bid writing can be the lifeblood for companies looking to secure lucrative contracts. It is the tool that communicates your business’s capabilities to potential clients, helping them understand why you're the best fit for the contract. In essence, bid writing is your business's sales pitch, and doing it right can be the difference between success and failure. You can also find our Ultimate Guide to Bid Writing or our Guide to Selling into the Public Sector.

The importance of bid writing in business cannot be overstated. A well-written bid can secure a contract that brings in substantial revenue, boosts your company’s reputation, and opens doors to more opportunities. Conversely, a poorly written bid can result in missed opportunities, wasted resources, and a blow to your company's image.

However, bid writing is not a walk in the park. It requires a deep understanding of the tendering process, the ability to interpret contract requirements, and the skills to articulate your business's strengths convincingly. This is where a bid writing consultancy comes into play.

The Role of Bid Writing Consultants

Bid writing consultants play a crucial role in helping businesses navigate the complex world of tendering. They offer a host of services, from interpreting tender requirements and developing bid strategies, to crafting compelling bids and providing post-submission support.

One of the key roles of bid writing consultants is to understand your business inside out. They take the time to learn about your company's strengths, weaknesses, and unique selling points. This deep understanding enables them to position your business in the best possible light when it comes to bid writing.

Bid writing consultants also bring a wealth of industry experience to the table. They are well-versed in the tendering processes of various sectors, giving them an edge in crafting bids that meet specific industry standards. Furthermore, they are always up-to-date with the latest tendering regulations and guidelines, ensuring compliance and increasing your chances of success.

You can see our full bid writing services by clicking here.

Advantages of Professional Bid Writing Services

Engaging professional bid writing services offers several advantages. First, it frees up your time to focus on running your business. Preparing a bid can be a time-consuming process, and having a dedicated team to handle this task can be a huge relief.

Second, bid writing services bring expertise that may not be available in-house. They understand the nuances of bid writing and know what evaluators look for in a winning bid. Their expert touch can make all the difference in securing a contract.

Third, bid writing services provide an external perspective. They can objectively assess your business and highlight strengths that you might have overlooked. They can also identify potential weaknesses in your bid and suggest ways to address them.

In essence, professional bid writing services increase your chances of success. They provide you with the necessary support and guidance to navigate the tendering process and secure lucrative contracts.

How do Tender Writing Services Contribute to Business Success?

Tender writing services play a key role in driving business success. While less commonly used, many businesses describe bid writing, proposal writing, technical business writing, as Tender Writing – it is responding to a tender. Like bid writing, tender writing can enable businesses to compete effectively for contracts, particularly in the public sector due to their complexity and requirement for high level of written content. By crafting compelling bids, these services help companies showcase their capabilities, win contracts, and grow their businesses.

The contribution of tender writing services to business success is multi-faceted. Firstly, they help businesses secure contracts, which directly translates to revenue. Winning a tender can bring substantial income, making a significant contribution to your company’s bottom line.

Secondly, winning a contract boosts your business's reputation. It validates your capabilities and establishes your company as a reliable service provider. This improved reputation can open doors to more opportunities, further driving business success.

Thirdly, tender writing services contribute to business success by saving resources. By taking over the complex task of bid writing, they free up your team to focus on their core duties, which improves productivity and efficiency.

Case Studies: Impact of Bid Writing Consultancy on Businesses

There are numerous examples of businesses that have reaped the rewards of our bid writing consultancy. We have been supporting SME businesses to compete and win formal contracts since 2009 and we are very proud of our client feedback, which covers bid writing consultancy and bid training:

Choosing the Right Bid Writing Consultants for Your Business

Selecting the right bid writing consultants for your business is crucial. You need a team that understands your business, knows the ins and outs of the tendering process, and can craft bids that reflect your strengths and uniqueness.

When choosing bid writing consultants, look for experience. Consultants with a track record of successful bids are likely to bring valuable insights to your business. Their experience can help you navigate the complex tendering process and increase your chances of success.

Also, consider the consultants' industry knowledge. Are they familiar with your sector? Do they understand the specific requirements and standards? Consultants with industry-specific knowledge can craft bids that resonate with evaluators, improving your chances of winning contracts.

Lastly, consider the consultants' approach to bid writing. Do they take the time to understand your business? Do they provide personalised solutions? A tailored approach to bid writing can make your bids stand out and increase your chances of success.

At Thornton & Lowe, we directly employ a team of 35 (at the time of writing of this) to ensure we can offer our clients both a consistent and high performing bid writing solution. We specialise in responding to public sector tenders and fully understand the complexity of public sector contract regulations, and how they can actually support your sales process if used effectively.

The Process of Working with a Bid Writing Consultancy

The process of working with a bid writing consultancy usually begins with a discovery session. This is where the consultants learn about your business, your goals, and the contracts you're targeting. They will ask various questions to get a clear picture of what you bring to the table.

Next, and if there is a live tender, the consultants will carry out a detailed analysis of the tender requirements. They will look at every aspect of the tender, from the technical specifications to the evaluation criteria. This analysis forms the basis of the bid strategy.

Once the strategy is in place, the consultants will proceed to the bid writing phase. They will craft a compelling bid that showcases your strengths and aligns with the tender requirements. The bid will be reviewed and revised multiple times to ensure it's as strong as possible.

After the bid is submitted, the consultants will provide post-submission support. This can include responding to queries from the client, providing additional information, or even preparing for presentations. The consultants will be with you every step of the way, providing the necessary support to increase your chances of success.

Maximising Business Success with Bid Writing Consultancy

In conclusion, a bid writing consultancy can have a profound impact on business success. By providing expert assistance in crafting compelling bids, these professionals can help businesses secure lucrative contracts, boost their reputation, and grow their operations.

The importance of bid writing in business is undeniable. It is the tool that communicates your business's capabilities to potential clients. As such, it's crucial to get it right. With the right bid writing consultants by your side, you can navigate the complex world of tendering with confidence and increase your chances of success.

Future trends in bid writing services point to an exciting future. With technology playing a larger role and the demand for personalised services on the rise, businesses that adapt quickly will have the upper hand.

Contact us now to start winning more Public Sector contracts

With our expert bid writing consultancy, you can maximise your business success and gain a competitive edge in the market. Get in touch with our team today.

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